Produced at RedCat Motion for Yum Yum Videos, this explainer uses fluid 2D animation and visual metaphors to make a complex B2B insurance value chain easier to follow. I sketched the initial ideas and treatment, worked with the visual team led by Bao Viet to finalize the visual direction, and then handled all motion design and animation.
Contribution: Initial idea sketches and treatment; collaboration with the visual team on visual development; full motion design and animation.
Team: Bao Viet led the visual team. Nguyễn Duy Cương developed the sketches and treatment, collaborated on visual development, and handled all motion design and animation. Yum Yum Videos provided the script, voiceover, and SFX.
Outcome: DesignRush Best Video Design Award; seven follow up videos commissioned by Yum Yum Videos.
Project credit: Produced at RedCat Motion for Yum Yum Videos; end client: Accelerant.
To make a traditionally dry insurance topic more engaging, I used fluid transitions and deliberate eye tracking to guide viewers from frame to frame. A continuous animated line inspired by the brand logo ties complex information into one visual story.
A 3D perspective moving toward the horizon, paired with flying tech icons, creates momentum that reflects the idea of acceleration and the voiceover’s forward looking vision.
A match cut from a coin dropping into a hand to a dynamic zoom out spotlights the expert team and gives a human focus to the idea of custom coverage.
Connecting nodes physically bridge the gap between characters, followed by a fast pan across flowing data icons, seamlessly illustrating the concept of "minimizing the distance" and managing massive data.
The downward scrolling motion and the hourglass metaphor filled with cluttered documents perfectly visualize the voiceover's point about an "inefficient, expensive, and complicated" legacy system.
