Produced at RedCat Motion for Explainly, this 2D explainer makes the science of the brain and gut easier to understand for a B2B2C audience. I sketched the initial ideas and treatment, then worked with the visual team led by Bao Viet to develop and finalize the visual direction. I handled all motion design and animation through delivery.
Contribution: Idea sketches and treatment; visual development with the visual team; full motion design and animation.
Team: Bao Viet led the visual team. Nguyễn Duy Cương developed the idea and treatment, collaborated on visual development, and handled all motion design and animation. Explainly provided the script, voiceover, and SFX.
Project credit: Produced at RedCat Motion for Explainly; end client: Lallemand Cerebiome.
To break down the complexity of medical science, I focused on clean, intuitive imagery. Heavy scientific concepts were visually translated through fluid morphing, making them instantly understandable for the everyday viewer.
The opening sequence uses rapid and chaotic motion to visualize everyday stress, capturing the audience attention right away to keep them engaged with a traditionally dry medical topic.
Fluid morphing and continuous transitions weave details about the connection between the mind and gut into one visual story.
The morphing animation seamlessly introduces the product while visually demonstrating the scientific formulation of combining two unique probiotic strains.
The closing shot pans across pharmacy shelves before landing on the product, serving as a clear call to action that prompts viewers to try the supplement.
