Produced at RedCat Motion for Explainly, this 2D explainer tackles a unique challenge: making the complex science of the brain-gut axis easy to digest. Leading the project from visual concept to final animation, I translated dense probiotic research into intuitive visual metaphors. By pairing textured vector art with fluid morphing and tight audio sync, I crafted a dynamic B2B2C marketing asset that educates consumers while driving global brand recognition.
To break down the complexity of medical science, I focused on clean, intuitive imagery. Heavy scientific concepts were visually translated through fluid morphing, making them instantly understandable for the everyday viewer.
